By Amy Houston, Senior Reporter

March 1, 2023 | 4 min read

The campaign was brought to life by Jonathan Entwistle, creator of the hit Netflix show The End Of The F***ing World.

To launch its latest brand platform and introduce its first sonic logo, chicken restaurant Nando’s has just dropped a high-energy film to tingle tastebuds.

‘This Must Be the Place’ sees a group of friends on a bus retell what went down at Nando’s the previous evening. Highlights include one of the group asking if it serves nuggets, which causes football star Bukayo Saka to spin in his chair; a woman on a date getting the ’ick’ when her boyfriend can only handle the medium spice sauce; a girl mixing all the soft drinks together in the one cup; and a table of grans taking part in a game of hot wing roulette.

Jonathan Entwistle, who directed the spot, commented: “Nando’s is such a unique place. As a restaurant, it obviously has its own distinct personality, but as a brand, it offers the opportunity to be really playful and cool. I wanted to make sure this energy ran through the film. Layering up the Nando’s stories with the really distinct characters from the creative allowed me to really nail a tone that is so perfectly Nando’s.”

The campaign will be amplified across owned social channels, TV & BVOD, cinema, out-of-home (OOH) and radio.



Chief customer officer: Sarah Warby

Head of brand: Hannah Smith

Head of brand communications: Sophie Archer

Head of acquisition and trading: Lewis Kimber

Senior campaigns manager: Josh Smith

Culture marketing lead: Victoria Peacock

Brand lead: Henry McMaster

New Commercial Arts

Chief creative officer: Ian Heartfield

Artistic director: Nici Hofer

Creatives: Alicia Job, Jess Pacey

Creative consultant: Nabil Abdulrashid

Director of production and operations: Matt Craigie-Atherton

Senior producer: Lucie Georgeson

Chief executive officer: James Murphy

Partner/business director: James Derrick

Senior account director: Emily Ross

Account manager: Olivia Rose

Chief strategy officer: David Golding

Planning partner: Matt Walters

Project director: Sylvie Edwards


Production company: Stink Films

Director: Jonathan Entwistle

Producer: Lucy Chambers

Exec producer: Jon Chads

DoP: Justin Brown

Editing company: Work Post

Editor: Mark Edinoff

Edit assistant: Miles Watson

Edit producer: Charlie Dalton

Post-production: Selected Works

Post-producer: Katie Sharpe

Audio post-production: 750mph

Sound designer: Jake Ashwell

Sonic logo: Adelphoi Music

Music supervision: Adelphoi Music

Music supervisor: Jonathan Watts

Zenith Media

Managing director: Jon Stevens

Chief strategy officer: Richard Kirk

Client partner: Tommy Wong

Planning director: Kat Higgins

Planning manager: Polly Doyle

Planning exec: Amelia Harrington

Partnerships: Jason Harris

AV: Andy Oldham

OOH: Sasha Clarke

Audio: Yaz Webb

Social: Dominique Ward

Adelphoi Music

Head of production/music supervision: Jonathan Watts

Head of strategy: Jamie Masters

Sonic logo artist: Onipa

Campaign track artist: Mina and Bryte

Interested in creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.

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