Milkshake brand Shaken Udder rattles a staid courtroom into life
A challenger milkshake brand is shaking up its advertising with a campaign called ‘Do what makes you happy’, a clarion call for viewers to flaunt their positivity.
Shaken Udder has enlisted Quiet Storm for the work which sees the stiff upper lip of a judge loosened by a swig of some flavored milk.
Breaking with decorum the judge casts aside somber deliberations in favor of an impromptu drumming solo with the accused and jurors soon joining in the fun.
Intended to convey the role that a joyful spirit can have in promoting positivity the outlandish sight ends with the tagline, ‘Do what makes you happy’.
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Shaken Udder founder Jodie Howie said: “Shaken Udder was founded in 2004 as a drink sold at festivals, and this campaign builds on that festival frame of mind – encouraging people to reconnect with their more liberated selves – while growing our market to reach new audiences.
“Our recent rebranding reflects how far Shaken Udder has come in the last 19 years. The new packaging design showcases our biggest selling point, which is the incredible taste of our shakes.”
Running exclusively on ITV for four weeks the film will be supported by out-of-home activity until May in tandem with digital activity through the summer.