Uber Eats marks Ramadan with dynamic OOH ads that coincide with sundown
Each billboard showcases signature Iftar dishes popular with Muslim communities across the UK.
Mother London’s Uber Eats ad campaign / Mother
Food delivery app Uber Eats is marking the holy month of Ramadan with a series of digital-out-of-home activations that showcase when sundown is on that day, in that city. For example, on March 23 in London, the billboard will read 18:21; meanwhile, in Glasgow, the text will say 18:43.
In ‘Iftar Incoming,’ mouth-watering food is front and center, highlighting a range of signature dishes that are popular with Muslim communities across the UK, including watermelon, fattoush, sheesh and dates.
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As each Iftar begins at different times depending on location and the date, the billboards will be updated daily with the new sunset timings.
Can Akar, head of EMEA marketing at Uber, said: “Our new Ramadan campaign creative not only celebrates the amazing dishes that are at the heart of Iftar dinners but also reminds our Muslim customers with dates and city-specific Iftar times so they can schedule their deliveries for enjoying delicious Iftar meals.”
Creative agency Mother came up with the strategy and produced the campaign.
You can watch all the best Ramadan 2023 ads so far here.