Ramadan 2023: watch all the best ads so far, from McDonald’s to Adidas

By Amy Houston

April 4, 2023 | 7 min read

The month-long period of fasting is expected to start on March 22 and will be observed worldwide. These are the best campaigns marking the festival.

McDonald's Arabia celebrates Ramadan 2023

Each year, following the sighting of the moon over Mecca, Muslims participate in fasting, prayer, reflection and community activities to mark the ninth month of the Islamic calendar. Globally, brands have joined in the festivities with their ad campaigns. Typically themes of family, love and togetherness have been prevalent.

Will it be any different this year? Let’s find out.

March 29

Almunayes: The Sound of Tea by Beattie + Dane

Through a series of shorts, viewers can hear just how good Almunayes teas are.

March 27

Givemarch: Moment For More by Mud Orange

Donation-matching tech platform Givematch has launched its first Ramadan campaign to give British Muslims a smart, social and fun way to fulfill charity goals during the month.

March 23

Uber Eats: Iftar Incoming by Mother London

Uber Eats is marking the holy month of Ramadan with a series of digital-out-of-home activations that showcase when sundown is on that day, in that city.

March 20

Tata Motors: Leave No One Behind

This heart-warming ad from Tata Morotrs celebrates the true spirit of togetherness this Ramadan.

March 19

McDonald's Arabia: Live the Child Within This Ramadan

This sweet spot from McDonald's highlights how adults could be taking some cues from kids when it comes to kindness. From watering the plants to donating money, these youngsters' hearts are in the right place.

March 15

Adidas: From Sunrise to Sunset by Obeya

Many sports enthusiasts want to keep up their fitness regime during Ramadan but don’t have the information to do so. Adidas wants to highlight that people shouldn’t have to choose between fasting or working out during the Holy month. In this spot, Swedish footballer Nabil Bahoui and boxer Zahra Al-Mougrabi share how they do it.

March 14

Ikea: Togetherness, Assembled by Grey Dubai

This heartwarming ad features a young boy trying to bring a smile to his family's faces. As he waits to break fast, his mother asks him to help set the Iftar table. Each of his relatives sits down at the table and realizes that the thoughtful kid has added a personal touch to each of their seats.

March 10

Coca-Cola: Break Differences by WPP

In this spot from drinks giant Coca-Cola, we see a town come to life through shadows. Viewers follow people's silhouettes as they dry washing, laugh and walk around together. As the sun sets, the ad ends with a family sitting down to break fast together.

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March 7

National Foods Limited: National Condiments

This Pakistani food brand has been around since the 70s and started out as a spice company. In its latest ad, viewers see a range of colorful foods and sauces bouncing around a kitchen waiting to be used, before ending with a family sitting around a table, enjoying their meal. The spot has an original soundtrack by Mohammed Ali Shehki.

March 6

Panasonic: Home-made Goodness

Viewers see a range of various kitchen appliances being used to make comfort food in this Panasonic ad. The manufacturer puts emphasis on tradition and family with this wholesome campaign.

This blog will be updated frequently.

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