Not On The High Street rebrands to attract younger audiences
Online marketplace Not On The High Street has rebranded with a new logo and campaign to attract a younger audience.
As part of its ‘Celebrate Life’ campaign, a spot has been released reflecting the brand moving from traditional gifting occasions to being the destination for all of life’s gifting moments, from being ghosted to getting a bad haircut and receiving some love on your birthday.
The campaign, devised by New Commercial Arts, is launching today on YouTube and all social channels. The film has been directed by Jocelyn Anquetil at Pulse.
Lorna Brown, brand and creative director at Not On The High Street, said: “Not On The High Street is an iconic British gifting brand and the ultimate destination for today’s gift-givers, however big or small the occasion. We’ve given the brand a fresh new look, and our new campaign represents a key milestone as we broaden our appeal to a new generation of gift givers.”
Nici Hofer, founder and artistic director at New Commercial Arts, said: “Re-launching Not On The High Street has been a huge amount of fun. Our ‘Celebrate Life’ campaign is a playful homage to all those moments where a little gift goes a remarkably long way.”