The Drum Awards Festival - Extended Deadline

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Date: Apr 2021
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Not on the Highstreet has revealed its latest campaign, the ‘Extraordinary Awaits’ marketing that continues to shine a light on lifestyle categories such as homeware, gardenware, and food & drink which have seen unprecedented growth in the last 12 months.

The digital-first campaign, which begins 19 April and runs for eight weeks showcases a new lifestyle product look and feel for Not on the Highstreet in response to customer demand.

‘Extraordinary Awaits’ was developed in collaboration with independent creative agency Friendly Giants, and reflects the current mood of the nation as consumers juggle mixed feelings of excitement, anticipation or anxiety as they emerge from 12 months of pandemic restrictions with a potentially diminished sense of self.

The campaign hoped to encourage customers to re-discover their unique selves once again - or ‘find their extraordinary’ - through time spent with family, friends and re-connecting with hobbies and passions over the coming months.