Uber to cover fares of Powerleague’s women footballers over darker months
Uber is covering the fare of cab rides for women participating in matches as part of a partnership with five-a-side football league operator Powerleague.
As per Powerleague data, the volume of women playing football drops over the winter
Beginning on October 30 2022, Uber will provide Women’s Powerleague teams with credit to allow their players to travel safely to and from their games. Currently being trialed, the initiative will be rolled out nationwide in the winter.
As per Powerleague data, the volume of women playing football drops over this period, citing difficulties when it comes to safe travel to and from games as one of the reasons for this drop.
As part of the campaign, Uber is further highlighting key features in the app and initiatives aimed at keeping both its riders and drivers safe.
Uber has pledged to give £10,000 worth of rides, to be split among female and non-binary teams taking part in Powerleague fixtures, with the credit being eligible to be used across the UK. With the European Championships kicking off in July, Powerleague is expecting a rise in interest in the game over the summer, predicting additional players signing up for their leagues.
Bex Xiao, head of community operations at Uber UK, said: “Having the Women’s Euros in the UK this summer is going to be brilliant for the women’s game, with more attention than ever being paid to the game. We’re really happy to be able to offer our help at a more grassroots level, where we will see future superstars emerging. As a business, we are keen to support players at a grassroots level, ensuring that they are able to travel to and from games safely.
“We are always looking at ways to improve our safety features. We’re proud to have added the Share My Trip and RideCheck features to help riders stay safe, and we will be continuing to invest in safety features moving forward.”
Charlotte Ullathorne, chief marketing officer at Powerleague, added: “We’re really grateful to Uber for partnering with us to help ensure that women can easily and crucially safely attend matches and training over the darker winter months. Our clubs are safe environments, but we want the full customer journey to represent this too.”
