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World Wildlife Day: creatives erase nature from logos of brands and sports teams

By Dani Gibson, Senior Writer

March 5, 2020 | 26 min read

On World Wildlife Day, One Minute Briefs took to Twitter to see what creative minds could come up with when they took the nature out of well-known brands and sports teams badges.

World Wildlife Day: Creatives flood Twitter removing nature from brands & sport teams logos

World Wildlife Day: creatives erase nature from logos of brands and sports teams

Creatives were asked to tweet their submissions to @OneMinuteBriefs, @TheDrum and @WildlifeDay with the hashtag #WorldWildlifeDay, with the chance of being shortlisted for a special award at The Drum Chip Shop awards 2020.

With over 350 entries submitted, take a look below at a brief selection. The shortlist will be announced imminently.

'Imagine a World without Nature' imagine your identity without the animal in the logo on @WildlifeDay #WorldWildlifeDay @TheDrum @OneMinuteBriefs @GaryLineker
Do you @Cannes_Lions pledge to remove the animal on the 22nd of May, #biodiversity day?
Info: https://t.co/jXlEwtgu5Z pic.twitter.com/83JcmpAEoB
— Zed (@ZedTrafficker) March 3, 2020

How about it @CaterpillarInc? Change your logo for @WildlifeDay #WorldWildlifeDay. @OneMinuteBriefs @TheDrum #creative #advertising pic.twitter.com/5ceUW8ZuuA — Louise Chorley (@Chorles) March 4, 2020

"Sorry Rhino not found".
Searching for the answer? Support World Wildlife Day to protect the future of our rhinos.@GoogleUK, @googlecrome, @OneMinuteBriefs, @TheDrum, @WildlifeDay, #WorldWildlifeDay, #WorldWildlifeDay2020, #creative, #advertising pic.twitter.com/Q2PQyWP2Ob
— Tiziano (@summotiziano) March 4, 2020

How about it @Ferrari? Remove your horse for @WildlifeDay #WorldWildlifeDay. @OneMinuteBriefs @TheDrum #creative #advertising pic.twitter.com/AnDUkDFJHC — Louise Chorley (@Chorles) March 4, 2020

'Imagine a World without Nature' on @WorldWildlifeDay @Disney 1 Dalmatian #WorldWildlifeDay @TheDrum @OneMinuteBriefs pic.twitter.com/nhcFaRKjWD
— Brad Dowling (@CopyCharisma) March 3, 2020

How about it @swarovski? Remove your swan and for @WildlifeDay #WorldWildlifeDay. @OneMinuteBriefs @TheDrum #creative #advertising pic.twitter.com/m2ehJI6Eet — Louise Chorley (@Chorles) March 3, 2020

'Imagine a World without Nature'... what is childhood without Tony?@TheDrum @OneMinuteBriefs @WildlifeDay
Join the #WorldWildlifeDay campaign and ‘Imagine a World Without Nature'. Have your say at https://t.co/0Jb63fKYu9 pic.twitter.com/d08rTFAYco
— The Copy Shepherd (@TheCopyShepherd) March 3, 2020

What would i do for a @Klondikebar ? Lots. Even offer up an alternate profile pic for use on May 22nd for #WorldWildlifeDay to spread the message about the importance of wildlife. Whaddya say? Up for it? @WildlifeDay @OneMinuteBriefs @TheDrum Info here: https://t.co/BHFECPEQ7j pic.twitter.com/3yTnQxb2AZ — Sean Antonioli (@SeanAntonioli) March 3, 2020

Hey @Disney Join our #WorldWildlifeDay campaign to ‘Imagine a World Without Nature’ & share your voice at https://t.co/tM2zKJtTXm @OneMinuteBriefs @TheDrum @WildlifeDay pic.twitter.com/Hd3g68vC5S
— James G (@jggemmill) March 3, 2020

Lionsgate - Help us fight a battle of epic proportions.@OneMinuteBriefs @WildlifeDay #WorldWildlifeDay @TheDrum @LionsgateUK @Lionsgate pic.twitter.com/cpodVDSzQh — Craig. (@CraigB_Ideas) March 3, 2020

Top story: @LancashireSpock: 'Imagining a world without nature for #WorldWildlifeDay featuring worldwide brands @OneMinuteBriefs @evernote @TheDrum @WildlifeDay ' pic.twitter.com/nGXZonpcRI, see more https://t.co/YyGTDPRS6s
— Anders Sporring (@AndersSporring) March 3, 2020

'Imagine a World without Nature' imagine your identity without the animal in the logo on @WildlifeDay #WorldWildlifeDay @GaryLineker @FA Do you @LFC & @ChelseaFC pledge to remove the animal on the 22nd of May, #biodiversity day? Info: https://t.co/jXlEwtgu5Z pic.twitter.com/XeqdY0fRzc — Zed (@ZedTrafficker) March 3, 2020

Promoting #WorldWildlifeDay
with @OneMinuteBriefs @TheDrum @WildlifeDay
Imagine a World Without Wildlife/Jaws! pic.twitter.com/YnDT7f5w1V
— Lee Bullett (@LeeBullett) March 3, 2020

@Mailchimp what would you do without your ambassador? Here’s my entry to today’s @OneMinuteBriefs, @TheDrum @WildlifeDay (on my phone as well ) Join the #WorldWildlifeDay campaign to ‘Imagine a World Without Nature’ & share your voice @ https://t.co/yveU7H3Xtf pic.twitter.com/V1KpCc4CZn — Amy Kilner (@amykilnerdesign) March 3, 2020

Thought I'd do one for one of the best accounts on Twitter @dog_rates @OneMinuteBriefs @WildlifeDay @TheDrum @OneMinuteBriefs pic.twitter.com/9e81ZDC8RC
— Aleenah Alam (@Aleenah_14) March 3, 2020

Ok, now the deadline has been extended, I get a chance to work up my @OneMinuteBriefs and @TheDrum @WildlifeDay idea. #MARVEL Don't be a villain, join the #WorldWildlifeDay campaign to ‘Imagine a World Without Nature’ to share your voice and be a hero at https://t.co/X1DBpjmjcz pic.twitter.com/RlGtDA3Gwj — Julie Tanner (@julie_tanner71) March 3, 2020

Firefox @OneMinuteBriefs Create posters to 'Imagine a World without Nature' on @WildlifeDay #WorldWildlifeDay @TheDrum @OneMinuteBriefs @MOZILLAFIREFOXB @mozillafirefox do you pledge to remove the animal on the 22nd of May, #biodiversity day?
Info: https://t.co/qwH4NbBf1W pic.twitter.com/XBvSYDaMxT
— Ash Patil (@ashirwad25) March 3, 2020

Jack Wolfskin @OneMinuteBriefs Create posters to 'Imagine a World without Nature' on @WildlifeDay #WorldWildlifeDay @TheDrum @OneMinuteBriefs @jackwolfskin @JackWolfskinUK do you pledge to remove the animal on the 22nd of May, #biodiversity day? Info: https://t.co/qwH4NbBf1W pic.twitter.com/vrTdeafHvz — Ash Patil (@ashirwad25) March 3, 2020

Penguin @OneMinuteBriefs Create posters to 'Imagine a World without Nature' on @WildlifeDay #WorldWildlifeDay @TheDrum @OneMinuteBriefs #penguin @PenguinUKBooks do you pledge to remove the animal on the 22nd of May, #biodiversity day?
Info: https://t.co/qwH4NbBf1W pic.twitter.com/paGoFR7REm
— Ash Patil (@ashirwad25) March 3, 2020

'Imagine a World without Nature' for @WildlifeDay, @OneMinuteBriefs, @TheDrum #WorldWildlifeDay pic.twitter.com/9e4QkDkHPG — Black Tea (@blacktea_design) March 3, 2020

Lost. @OneMinuteBriefs @TheDrum @WildlifeDay
#WorldWildlifeDay #ad #creative #advertising Join our #WorldWildlifeDay campaign to ‘Imagine a World Without Nature’ & share your voice at https://t.co/9Zx3eqnTK2 pic.twitter.com/hYq0LAzycm
— Shaun Loynds (@ShaunLoynds) March 3, 2020

Steve BULL, playing for WOLVES in a PUMA kit - 'Imagine a World without Nature' @WildlifeDay #WorldWildlifeDay @TheDrum @OneMinuteBriefs @RealSteveBull @Wolves @PUMA pic.twitter.com/3YfwsMN3Jx — Rich Bayley (@richbayley80) March 3, 2020

And various brands and sports teams have already pledged to take the nature out of their logos on Bio-Diversity Day on 22 May.

We’re delighted to support this great initiative to ‘Imagine a World Without Nature’ and hope brands/teams across the world will get involved #Biodiversityday May the 22nd!@WildlifeDay @OneMinuteBriefs #WorldWildlifeDay pic.twitter.com/Xa9xaNPXY7
— The Running Bee Foundation (@TheRunningBee) March 3, 2020

Imagine a world without wildlife... We have removed the wildlife from our badge and will be joining this great initiative to ‘Imagine a World Without Nature' on #Biodiversityday May the 22nd.@WildlifeDay @OneMinuteBriefs #WorldWildlifeDay #SaveTheBees #SaveTheTrees pic.twitter.com/dG9ld0DzEa — Salford Red Devils (@SalfordDevils) March 3, 2020

Imagine a world without nature...
The Grecians will be supporting this great initiative to ‘Imagine a World Without Nature’ for #Biodiversityday on May 22 @WildlifeDay @OneMinuteBriefs #WorldWildlifeDay #ECFC #OneGrecianGoal pic.twitter.com/isrb1JX18j
— Exeter City FC (@OfficialECFC) March 3, 2020

Imagine a world without wolves... Find out why we've removed ours for @WildlifeDay. #ProtectThePack https://t.co/C9EKwhdR8W — Wolves (@Wolves) March 3, 2020

"Imagine a World Without Nature"
We'd need a rebrand... @OneMinuteBriefs #WorldWildlifeDay pic.twitter.com/yOAP1UZXOC
— Soil Association (@SoilAssociation) March 3, 2020

We’re pleased to announce we’ll be joining the ‘Imagine a World Without Nature' initiative on #Biodiversityday 22nd May 2020 We hope all our fellow teams will join us!@WildlifeDay @OneMinuteBriefs #WorldWildlifeDay pic.twitter.com/8DgzsbDXtE — Shrewsbury Town FC (@shrewsweb) March 3, 2020

The shortlist will be announced soon and the winner will be revealed on 5 June at The Chip Shop Awards. The deadline for the awards is 1 April, submit your entries here.

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World Wildlife Day: creatives erase nature from logos of brands and sports teams

By Dani Gibson, Senior Writer

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