One Minute Briefs (OMB) have today launched a user-generated content campaign for #WorldWildlifeDay to remove the nature from the badges of the brands and sports teams we know and love.
Already, various teams are pledging to change their logos in May including football teams Wolves, Salford City, Oldham Athletic, Exeter City and Macclesfield Town, as well as rugby teams Sale Sharks and Salford Red Devils.
In usual OMB style, they are asking Twitter users across the globe to create content and encourage brands to pledge to show their support by changing their social media profile pictures on Biodiversity Day, 22 May. The campaign will run today, coinciding with World Wildlife Day.
Nick Entwistle, founder, One Minute Briefs and Bank of Creativity said: “We are looking to get brands and teams on board across the world to ‘Imagine a World without Nature’. This project was inspired by an initial OMB idea from Ze Anwar that we are bringing to life through a global campaign.
"We want the OMBLES to create posters/logos/scribbles/sketches that share how the brands and teams you know and love would appear without nature in them. We want to show them missing animals, flowers, plants and communicate the importance of sustaining all life on earth through headlines impactful copy."
A film will also be launched on Biodiversity Day in May, that will feature some of the user-generated content created from this campaign.
Ten entrants will be shortlisted on 4 March and judged by The Drum Chip Shop Awards 2020 jury. The lucky winner will be revealed at the awards show and presented with a coveted Drum Chip, along with £100 cash and branded merchandise. One runner up will win branded merch.
The Drum Chip Shop Awards celebrate pure, unadulterated creativity. Allowing creatives, the platform to go beyond the rules of advertising and coincides with The Drum ethos that marketing can change the world.
“We are really pleased to be working with The Drum once again in order to help maximise the impact of our latest project," explained Entwistle. "This campaign is an important one to us and it’s great to be able to offer a special Chip Shop Award to the winner.
“Working together will help us to make this campaign as big as possible and reach more people in order for them to add their Voice For The Planet. We want this user-generated campaign to go global and the ethos of ‘Creativity without Limits’ is perfect as everyone is welcome to take part.”
Entwistle added: “All we are asking from brands is to live the campaign, to change their logos on social media and/or change their logos in real life with public shows of support on the day.
“This idea is about collaboration. We need people to help us and turn a great initial idea into something much bigger. Working together, we can make that happen.”
Join the World Wildlife Day campaign today, 3 March. For more information on how to enter, click here.
The deadline for The Chip Shop Awards 2020 is 1 April, submit your entries here.