US Creative Work of the Week: HoneyBaked ham is better than 'Kelly Baked'
People love ham for the holidays, and apparently they love watching glamour shots of perfectly baked ham versus a frustrated woman who can't seem to get a ham right. HoneyBaked Ham's holiday ad came out on top as our US Creative Work of the Week as voted by our readers.
In the humorous spot, we see poor Kelly, who chose to bake her own ham rather than going with the ease of getting a perfectly cooked ham from HoneyBaked. In the chain's first television commercial in over 10 years, the HoneyBaked Ham Company shows how easy it is to prepare a pre-cooked ham over trying to wrangle your own.
BBDO Atlanta built a spot that shows Kelly getting into trouble with her home baked. The 30-second spot goes back and forth from a HoneyBaked to a 'Kelly-baked' ham. While the HoneyBaked looks juicy and delicious, Kelly fights with her cooking chore, watching her dog lick the glaze, charring the ham and ultimately having to pull out a chainsaw to slice through her overcooked ham.
To see the full spot and creative credits, click on the Creative Works box below.
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