HoneyBaked ham is a favorite treat for the holidays and, according to its new TV spot, a better option than trying to bake your own ham at home.
In its first television commercial in over 10 years, the HoneyBaked Ham Company sets itself up as the leader in holiday hams by showing how easy it is to prepare a pre-cooked ham over trying to wrangle your own.
BBDO Atlanta built a spot that pits a delicious HoneyBaked ham over a woman named Kelly, who has trouble getting her home baked ham right. The 30-second spot goes back and forth from a HoneyBaked to a 'Kelly-baked' ham. The HoneyBaked looks juicy and delicious while Kelly has continuous problems, like her dog licking the glaze, Kelly burning the ham and ultimately watching her take a chainsaw to her overcooked ham.
The Honey Baked Ham Company chief marketing officer Jo Ann Herold said: “We are excited to be celebrating our 60th anniversary this year. We are thrilled to be working with BBDO Atlanta, and launching this new TV campaign for the holiday season.”
The campaign launches will include 10- and 30-second TV films along with radio and social, all running nationally through the holiday season.
Agency: BBDO Atlanta
Client: The Honey Baked Ham Company
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, Atlanta: Robin Fitzgerald
Creative Director Danny Corrales
Creative Director: Patrick Lindsay
Senior Copywriter: Emily Miller
Head of Production and Innovation: Marc Calamia
Senior Producer: Renee Williams Royal
Chief Strategy Officer: Tricia Russo
Senior Account Director: Tami Oliva
Account Director: Kelly Willard
Production: Bob Industries
Director: Harry Cocciolo
Executive Producer/Managing Partner: TK Knowles
Executive Producer/Managing Partner: John O’Grady
Producer: Phillip Sheridan
Director: Pablo Munoz
Executive Producer: Elyse Sara
Edit: Hero Post
Executive Producer: Molly Baroco
Producer: Katie Janse
Editor: Jeff Jay
Finishing: Andrew Pope