Vatican selects Accenture as global experience agency to unify comms strategy

Ministry of Communications of the Vatican has chosen Accenture to design its new comms system, Vatican News

The Vatican's communications department has hired Accenture Interactive as its global experience agency to develop a new unified comms system as part of Pope Francis' reform of the institution.

As global experience agency, Accenture Interactive has been tasked with defining a digital strategy for the Vatican that increases the consistency and clarity of its communications, and unifies the current array of independent communication channels under a single new portal, Vatican News.

The objectives include the design of the Vatican News; the creation of one multi-language editorial team able to work with a multimedia, multi-device and multi-cultural approach; and a content strategy that allows for efficient content management and distribution.

Accenture Interactive has also been made responsible for designing new logos and other brand elements of the various Vatican communication channels: Vatican News, Vatican Media and Radio Vaticana Italiana, thus ensuring consistency between the new visual identity used for the portal and its social media properties.

Through this more unified approach, the Ministry, called Secretariat for the Communication, is hoping to reach a wider pool of people online.

Monsignor Dario Edoardo Viganò, prefect of the Secretariat for Communications said: "We are launching the last part of the reform sought by Pope Francis. Each reform does not originate from a mistaken past but from a present that calls for a change: in this case, today’s cultural and digital convergence require the adoption of production processes that are different from traditional ones.

"Today, in fact, information production and dissemination happens through agnostic software, in multiple media formats. The collaboration with Accenture Interactive, thanks to their solid global experience, has allowed us to develop an extensive strategy capable of uniting various working groups, the diversification of formats and the strengthening of brand identity -- all while maximising the value of our talented in-house professionals working in the Holy See media."

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