Posters made by artists around the world will serve as bed sheets at Montreal’s Bed-In for Peace

Some of the posters being displayed at Montreal's Bed-In for Peace

Creative agency Sid Lee is staging a Bed-In for Peace in Montreal on Sept. 21 to honor the UN’s International Day of Peace.

The event is paying homage to the Bed-In for Peace that John Lennon and Yoko Ono organized in 1969, which saw the married couple stay in bed for a week at Montreal’s Queen Elizabeth Hotel to protest the Vietnam War.

Sid Lee Collective, the agency’s incubator arm that helps “fund, produce and exhibit passion projects” for creatives, is producing the event in partnership with Montreal-based production and art direction agency MassivArt.

The exhibition will feature 40 beds covered in bed sheets emblazoned with posters that were created by artists around the world. The 40 posters being featured are the winners of the ‘Posters for Peace’ contest that Sid Lee Collective held earlier this year, which tasked creatives with coming up with a poster that shows “what peace looks like, what it could be, or what it needs to exist.” After receiving 400 entries, a team of seven judges chose 40 winners.

The grand prize winner, Jonathan Lavoie, is receiving a $4,000 grant for his poster, which can be seen below. The rest of the posters can be viewed here.

Pianist Martin Lizotte will be performing during the Bed-In for Peace exhibition, which is taking place on Place Ville Marie’s esplanade. Donations made at the event will be given to Amnesty International Canada Francophone.

Phil Meunier, co-founder and chief creative officer at Sid Lee, said that the agency is putting on the event of hopes of “doing a little good out there” during a time when the world is “going in a really wrong direction.”

“If you’re a creative person, you have the power to change something in this world," he said. "We have the power as creatives to change perception.”

In addition to the Bed-In for Peace, Sid Lee and MassivArt will also be unveiling a recreated version of ‘Suite 1742’ at the Fairmont The Queen Elizabeth Hotel, the room where John Lennon and Yoko Ono held their Bed-In 48 years ago. Visitors to the suite will be able to view archives, immersive art installations, photographs, podcasts, videos and other historical objects.

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Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she primarily covers independent agencies and B2B marketing. She also oversees The Drum’s “Independent Influence,” a weekly series that spotlights the work, perspectives and inspirations behind independent agencies. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal. She is a graduate of the City University of New York’s Graduate School of Journalism.

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