Creative John Lennon Sid Lee

Posters for Peace call to action video uses harsh imagery to call for peace


By Kyle O'Brien, Creative Works Editor

August 23, 2017 | 3 min read

Creative incubator Sid Lee Collective and Massivart have called on artists for a ‘Posters for Peace’ movement to celebrate this year’s Bed-In for Peace. With it, their creative call to action video juxtaposes happy faced animations with harsh real photos and videos.

Posters for Peace

Posters for Peace call for submissions video

The Bed-In for Peace event commemorates John Lennon and Yoko Ono’s famous event of the same name that took place in 1969 in Montreal. This year’s bed-in event will take place in Montreal on September 21, 2017, the International Day of Peace.

To bring attention to the day, Sid Lee and Massivart are calling on creatives, designers and illustrators from around the world to submit their design for a 24" x 36" peace poster. A jury of design professionals will select 50 posters for exhibition at the bed-in.

The accompanying call for entry video starts with a childlike song about living in a friendly world, with animated images of singing smiles, frolicking dolphins and peaceful butterflies. As it goes on, those animations are replaced by timely, often violent events, addressing issues of race, color, religion, dead refugees, the far right and nuclear war. Then we see child soldiers with their guns being replaced by lollipops, North Korean military parades with missiles becoming rubber duckies, riot police riding unicorns and dolphins jumping over border walls. It’s tagged with ‘peace needs help’ and a call for submissions.

“The world seems to be growing darker by the day,” said Phil Meunier, chief creative officer, co-founder and senior partner at Sid Lee. “We’ve learned that even the smallest actions can spark change. With ‘Posters for Peace,’ we want to give artists a global platform to express themselves on this issue and start a conversation, so that together we can build a better tomorrow.”

See the full video by clicking on the creative box below.

Posters for Peace: advert-body-2 by Sid Lee & MASSIVart

By Posters for Peace

Overall Rating 5/5

Vote now
Creative John Lennon Sid Lee

More from Creative

View all


Industry insights

View all
Add your own content +