Calling it a “milestone update for the browser,” Adblock Plus said the product includes an intuitive interface and easy-to-use controls, and it will also keep data costs down, save battery life and protect personal data on the mobile web.
New features include Ghost Mode, which allows users to browse the mobile web anonymously, as well as the ability to create and manage new tabs with a tap and delete them with a swipe, to easily view recently visited pages, to erase history and to bookmark any page from the search bar.
According to a press release, the iOS browser was updated because users value content and strongly dislike anything that disrupts that experience, which costs bandwidth and compromises privacy.
Adblock Plus said Adblock Browser for iOS is sanctioned by Apple because it does not interfere with other app functions and is not a VPN-based blocker.
The move comes as Apple itself seeks to block autoplay ads on macOS High Sierra using Intelligent Tracking Prevention tools and advertising trade bodies penned an open letter in response, calling the updates heavy-handed.