Spice brand Schwartz creates AI powered chatbot on Facebook

Spice brand Schwartz creates an AI powered chatbot on Facebook

Spice brand Schwartz partnered with The Apprentice Finalist, Nick Holzherr - and Spark Foundry to create a chatbot on Facebook.

The chatbot will leverage artificial intelligence (AI) from Whisk’s Food Genome technology to advise people on personalised cooking recipes based on what is available in their fridge.

NIck Holzherr, finalist of The Apprentice and Whisk’s founder said: “When a brand as innovative and ambitious as Schwartz comes to you with a challenge as big as this, it’s very exciting. Creating an AI powered chatbot to help inspire busy British cooks to try out new, delicious and healthy recipes has been great fun and I know it will make a positive difference for a lot of people!”

“I’m so excited about the Schwartz chatbot. Any innovation that makes it fun to cook delicious, healthy and quick new foods at home is a winner for me," said Nic Yates, Schwartz head of marketing.

Christian Owen, associate director at Spark Foundry added: “After a long day making endless decisions, we’re always looking at the contents of our fridge and cupboards wondering what we can cook for dinner. But this chatbot function answers those questions, helping us keep exploring our passion for food."

"Our media challenge in this was driving a completely new behaviour within a traditional set of consumers; people who tend to stay within their comfort zone, turning to tried and tested favourites. We needed to take a test-and- learn approach to refine the chatbot and work with Whisk to optimise it for our audience to really drive engagement.”

Schwartz is known for integrating technology and innovation and earlier encouraged public to feel flavour in a sonic poster that played music via mobile devices.

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Taruka Srivastav

I march to the Indian beat of The Drum.

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