Foot Locker, BBDO play on ‘Make an Impression’ in new campaign

Foot Locker and BBDO have created a new campaign, “Make an Impression” featuring NBA center DeMarcus “Boogie” Cousins and NFL defensive tackle Ndamukong Suh.

Playing off the athletes less than perfect images, the spot nods to the fact that the two are incredible athletes but “being a great player doesn’t always translate to having a great image. Whether it’s setting records for getting T’d up or literally walking all over the competition, these two have definitely made an impression,” the brand said.

During the 40-second spot, the two athletes walk through a parking garage, while wearing Nike sneakers, kick a lady’s groceries, knock a man on crutches down and don’t hold the elevator for an elderly lady.

The tagline, “Foot Locker always come through” embodies the entire thing.

"Suh and Cousins bring an unparalleled passion and competitive edge to the game in their respective leagues," said Stacy Cunningham, vice president of brand marketing and services, Foot Locker North America, in a statement. "While no one is perfect, their style and dedication to the game are second to none, making them a natural fit for Foot Locker as we look to help our consumers 'Make an Impression' this back-to-school season."

"Just like on the field in the NFL, you'll see in this commercial I don't have 'bad guy' intentions," said Suh in a statement.

Cousins said, "A few fouls or techs later and there's a whole narrative laying out your reputation. Making light of these competitive 'mishaps' with Foot Locker and Ndamukong was a lot of fun."

In April, the brand sent three Foot Locker customers across the world to pick up a new pair of kicks and to showcase a few of more than 1,800 stores across the world. In that campaign, 'Pick Up Trips,' Foot Locker was looking to bring sneaker culture to a whole new level by sending the three from New York to Milan, Toronto to Amsterdam and London to New York.

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Haley Velasco

Haley Velasco is a writer based in Chicago, IL, who has a background in PR for a sports media company and has reported on a variety of topics, including sports, opinion, politics and celebrity news. Based in the Windy City, she covers industry happenings in the Midwest and throughout North America. She has been reporting for The Drum since May 2016.

All by Haley