CP+B loses global Infiniti account to 72andSunny

CP+B has lost the global Infiniti account to fellow MDC Partners agency 72andSunny.

Two sources told Adweek that CP+B has retained creative duties for the Nissan brand in the US but has lost global creative responsibilities.

Boulder-based CP+B won the global Infiniti account, which had previously been handled by Omnicom’s TBWA, in October 2014 following a lengthy review.

Since winning the global car account nearly three years ago, CP+B has opened offices in Shanghai and Beijing to help support it. Last year, CP+B moved the Infiniti account from its Boulder headquarters to its Los Angeles office.

The account change comes months after CP+B global chief executive Lori Senecal announced that she’s leaving the agency.

Over the past three years, CP+B’s campaigns for Infiniti have included a 360-degree video for the Q60 Concept and a QX60 spot starring Christie Brinkley.

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Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she primarily covers independent agencies and B2B marketing. She also oversees The Drum’s “Independent Influence,” a weekly series that spotlights the work, perspectives and inspirations behind independent agencies. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal. She is a graduate of the City University of New York’s Graduate School of Journalism.

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