Global agency CP+B has announced that it has opened an office in Beijing.
As a full-service shop, CP+B Beijing will contribute work for Infiniti and American Airlines, two of the agency’s global AOR accounts, as well as Chinese internet company Tencent.
The new office is the agency’s second foray into China – it opened up shop in Hong Kong last year – bringing CP+B’s roster of locations to ten. The MDC Partners-owned agency, which is headquartered in Boulder, also has offices in Brazil, Miami, Los Angeles, London, Gothenburg, Copenhagen and Stockholm.
“CP+B Beijing moves the agency another step toward creating a potent arsenal of strategic and creative talent around the world,” said Lori Senecal, global CEO of CP+B, in a statement. “Our modern global model has really resonated with our clients, delivering global consistency and strong local market flair through a genuine spirit of collaboration across our 10 offices.”
CP+B Beijing is currently staffed by 18 employees and is being led by general manager/executive creative director Bamboo Ye, creative director Rong Huang, strategy director Kidd Yang and business director Lei Sun.