What’s in Patrick Collister’s Cannes Lions goodie bag?

Patrick Collister, marketing creative and The Drum’s new contributing editor, takes through his Cannes Lions goodie bag – and this year, it’s a pick ‘n’ mix affair.

The delegate bags, now a rite of passage for Cannes-goers, have not been pre-filled this year, meaning ticket holders can ditch the promo content of yore that Collister dubbed “creatively disappointing”.

Instead of coming pre-packed with tat and marketing collateral, delegates can now pick up a bag, a t-shirt to their size, and their own selection of materials to fill it with whatever interests them.

This is the first year that the idea has been put in place, so find out what Collister thought and what he put in his canvas bag for the week ahead.

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