Patrick Collister has joined The Drum as creative contributing editor, a role that will see the industry stalwart contribute regular blogs and curate the title’s coverage of the creative sector’s intersection with technology.
Collister, previously executive creative director and vice chairman of Ogilvy & Mather, is currently creative lead in The Zoo EMEA at Google. His first blog is a reflection on the importance of industry awards, as the marketing world gears up for another week in Cannes.
The news of his appointment comes as part of The Drum’s significant investment in its Creative Works product, as well as its daily coverage of the creative sector. Readers can expect expanded analysis around the theme of creative tech, while the volume and quality of advertising and design featured in Creative Works is set to increase, with agencies and brands from around the world encouraged to self-upload their latest campaigns through the new submit page on the website.
The Drum recently acquired The Directory Big Won Rankings as part of a bid to turn Creative Works into the biggest archive of contemporary marketing work. The platform will also feature weekly and monthly awards for the best creative submitted.
Gordon Young, editor-in-chief and founder of The Drum, said: "Rather than an online directory we aim to give creative works some real soul. It is already a fantastic resource and working with Patrick we will be able to offer amazing insights into the trends which are driving the creative industries.
"The Drum has always been fascinated by tech. But what makes us different is the core belief that life only gets truly interesting when you bring tech and creativity together. That is the formula which will truly change the world."
Creative Works is sponsored by The Drum’s long-term partner Workfront.