Jinen Kamdar, Twitter’s director of product for media tools, has left the social network to join BuzzFeed as vice president of product.
Kamdar has spent over seven years at Twitter. However, on making the leap from a tech company to a media one he said both have similar attributes.
“They think about everything in first principles. Because it’s a pure digital media play, they basically embraced the Internet and mobile and social in a way that is unrivaled in the media industry,” he told Techcrunch.
He added that he was looking forward to working with “all these talented writers and producers” at BuzzFeed and build tools to “not only create content, but also very quickly learn how the content is performing.”
It comes after BuzzFeed embarked on a partnership with Twitter to create video content specifically for the platform.
Kamdar will begin on 15 May, reporting directly to publisher, Dao Nguyen, and will be split between BuzzFeed’s offices in New York and Los Angeles.
He replaces Chris Johanesen is now principal product manager overseeing “large parts” of the BuzzFeed website.