Netflix to bolster marketing dept as it announces 400 new jobs and two original series in Europe
Netflix is recruiting a number of senior marketers at its EMEA HQ in Amsterdam, as it announces the opening of a 400-job, multilingual customer service hub in the Dutch city and the creation of two new European original series.
Netflix ramps up recruitment in Amsterdam
The on-demand video platform is currently advertising for a director of partner marketing EMEA and brand partner marketing EMEA, as well as a number of senior roles in the DACH (Germany, Austria and Switzerland) region such as director of marketing and director of social media.
It is also on the hunt for an events director EMEA, a hint that Netflix’s high-production live experiences – prominent in the US – may be crossing the Atlantic.
The brand announced last month that it intends to spend more than $1bn on marketing in 2017 in a bid to push its original series and hit the 100 million subscribers mark.
The job search comes as the brand announces plans to hire at least 400 new staff by the end of 2018 to form its new multilingual European customer service hub. This will support 11 European countries – Belgium, Denmark, Finland, Ireland, Luxembourg, the Netherlands, Norway, Poland, Romania, Sweden and the UK.
The workforce expansion in turn aims to support the company as it ramps up its European content offering and investment in production on the continent. It today (11 May) announced a new French original called Osmosis and last month confirmed Dogs of Berlin will be written, produced and shot in Germany before launching in 2018.
In total, Netflix hopes to announce "at least six” new European original projects before the end of 2017. It has committed more than $1.75bn to European productions since it entered the continent in 2012.
Reed Hastings, Netflix’s co-founder and chief executive, said: “We are delighted to announce the creation of jobs in Europe and the opening of our new customer service hub in Amsterdam, as well as two new European original series. Europe is a creative centre for great storytelling that resonates around the world and we continue to invest in European content.”