McCann has released its first campaign for Lysol nearly a year after winning the cleaning brand’s account.
Running under the tagline ‘Protect like a mother,’ the crux of the campaign is a spot that uses animals to illustrate the many ways that mothers protect their children from danger.
For example, at the beginning of the ad, a brown bear is seen shielding a little girl from being hit by a car on her way to school. Later in the spot, an eagle using its wing to protect a young boy from the rain.
According to McCann, the campaign “taps into the deep and universal human instinct to keep your loved ones safe.”
The spot, which has been voted by readers as US Creative Work of the Week, is running across TV, digital and social.
In addition to the spot, Lysol is hosting an exhibit at Brooklyn Bridge Park over Mother’s Day weekend where parents and their kids can hear stories about mothers - both animal and human - who have gone to great lengths to keep their children safe. The event will also include large scale animal installations that kids can play with.
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