Lysol: Protect Like a Mom by McCann Erickson New York

Client: Lysol
Date: May 2017
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For generations, Lysol has been famous for killing germs. The brand now launches a new campaign, in time for Mother's Day to make it famous for protection. The platform is called “What It Takes To Protect” and will celebrate the protective strength of parents, and the ways in which Lysol is there to help them. It taps into the deep and universal human instinct to keep your loved ones safe. It all begins with a :60 launch film called “Protect like a mother” that replaces human mothers with animal counterparts to make a very simple point about the fierce strength of moms.

Credits

AGENCY: McCann NY

Creative:

Tom Murphy & Sean Bryan, Co-Chief Creative Officers

John Mescall, Global Executive Creative Director

Priti Kapoor, Executive Creative Director

Erin Wendel, Creative Director

Lauren McCrindle, Creative Director

Susan Young, Copywriter

Daniel Colburn, Copywriter

Jesse Yowell, Art Director

Production:

Nathy Aviram, Chief Production Officer

Christine Lane, Executive Producer, Innovation

Winslow Dennis, Executive Producer

Andrea Kaye, Executive Art Producer

Matthew Arrow, Senior Producer - Innovation

Phoebe Chao, Producer - Innovation

Eric Johnson, Executive Music Director

Dan Gross, Music Producer

Strategy

Erica Yahr, Executive Strategy Director

Sarah Watson, Global Strategy Director

Amanda Shapiro, Strategy Director

Account

Volker Ast, Global Business Lead

Chioma Aduba, Group Account Director

Amber Trimble, Account Supervisor

Nicole Pressman, Account Executive

Arielle Kroloff, Global Account Executive

Leia Brown, Assistant Account Executive

Project Management

Renata Bankowski, Senior Project Manager

PRODUCTION PARTNERS

Film

Production Company/VFX: Framestore

Director: Tom Routson

Editorial: Jon Grover, Cut and Run

Exhibit

Production Company: Tool

Overall Rating
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Apple: Sway

Added 22 November 2017
Overall Rating
5/5Vote