AMV BBDO and Tena Men’s ‘Mr. Pant-tastic’ has won over The Drum readers to be crowned this week’s European Creative Work of the Week.
The campaign teaser, which introduces a new male incontinence product that looks like regular underwear, continues the brand’s mission to normalise the taboo subject.
Featuring Tena Men’s charismatic spokesperson Stirling Gravitas – the man who’s always in control – the campaign pastiches the glossy ads of brands like Armani, Dolce & Gabbana and Calvin Klein and sees Gravitas model Tena’s latest pants with as much swaggers as Beckham and Bieber.
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