Creative Work of the Week: Mr Pant-tastic works his magic for AMV BBDO and Tena Men

Creative Work of the Week: Tena Men

AMV BBDO and Tena Men’s ‘Mr. Pant-tastic’ has won over The Drum readers to be crowned this week’s European Creative Work of the Week.

The campaign teaser, which introduces a new male incontinence product that looks like regular underwear, continues the brand’s mission to normalise the taboo subject.

Featuring Tena Men’s charismatic spokesperson Stirling Gravitas – the man who’s always in control – the campaign pastiches the glossy ads of brands like Armani, Dolce & Gabbana and Calvin Klein and sees Gravitas model Tena’s latest pants with as much swaggers as Beckham and Bieber.

To vote for next week’s Creative Work of the Week check out our latest round-up. To submit work for consideration, please use our online form.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian