Vin Farrell named EVP global head of R/GA Studios
R/GA New York has announced that Vin Farrell is returning to R/GA as EVP, global head of R/GA Studios to lead R/GA’s global studio capabilities.
Vin Farrell returns to R/GA as EVP global head of R/GA Studios
In his new role he will operationalize workflow, training, and collaboration to strategically leverage the talent and learnings across each studio offering.
In addition, Farrell will manage a global team of producers, content creators, developers, and designers in creating culturally-driven content designed for current and emerging platforms. Farrell will report directly to Bob Greenberg, founder, chairman and CEO.
With narrative and storytelling in constant evolution, Farrell will be tapping into the production and storytelling capabilities of the content and influencer studios, the design strengths of the presentation studio, and the technological opportunities explored by the prototype studio in a new integrated model that will provide clients with engaging content quickly delivered on relevant platforms to foster customer engagements.
“I am thrilled that Vin is back to lead the integration of R/GA’s studios into client teams across our global network,” said Greenberg. “This global integration will ensure that we will continue to provide our clients with the content and prototypes they need to engage with consumers in today’s crowded and fragmented media landscape.”
Farrell returns to R/GA from Havas, where he served as global chief content officer. During his four-year tenure, Farrell built and lead an award winning cross office studio capability, leading projects like Bob Dylan’s Studio A Revisited for Sony Legacy, which went on to win awards at festivals including Cannes Lions, Clios, and One Show. Prior to joining Havas, Farrell ran the R/GA Digital Studio, serving as head of production, then SVP, creative operations, expanding the capability internationally, beginning with a studio in London.
"I believe you achieve a better product when it’s informed by a confluence of ideas, working with others to achieve a common goal. Returning to R/GA in this position allows me to tap into world-class production, developer and creative talent from around the world to make the kind of work that excites audiences of all kinds” said Farrell.
In the role, Farrell stays close to his professional roots as an independent film producer. Recent credits include 2012’s “Me @ the Zoo” and 2014’s “Banksy Does New York," both distributed on HBO. Additionally, in 2015, he co-founded FlyNYON, an aerial experience brand that leverages social media and digital communication platforms to disrupt the traditional helicopter tourism business.