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By Tony Connelly, Sports Marketing Reporter

June 22, 2015 | 1 min read

Founder and chief executive of R/GA Bob Greenberg has emphasised the importance of being able to effectively collaborate in the world of advertising.

Greenberg has been a pioneer in the advertising and communications industry for almost four decades and has scooped top industry awards for creativity, including the Academy Award, D&AD, and Cannes Lions. He currently leads an agency that serves world renowned brands like Google, Nike and Samsung.

Speaking to The Drum at Cannes Lions 2015, Greenberg said: “Understanding how to collaborate today is important because communications are so much more difficult. It’s not a 30 second spot anymore; it’s a campaign that’s integrated and combined with social media.”

He also pointed out that “It’s always helpful when you can distil things. Take a complex problem and make it easy to understand."

The interview can be viewed above.

Cannes Lions Bob Greenberg

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