The Duke of York and Pitch@Palace partner with The Drum for human tech issue: Watch Prince Andrew explain the theme

The Duke of York, Prince Andrew, and his technology programme Pitch@Palace are joining forces with The Drum to produce a special issue of the magazine focused on human tech.

Published on 20 April, the human tech issue will explore the impact of technology on our lives and business, featuring interviews with web pioneer Sir Tim Berners-Lee, musician Will.i.am and human cyborg Neil Harbisson.

Prince Andrew, who will be a key contributor to the issue, discussed the importance of this kind of technology at his Pitch@Palace Boot Camp in Nottingham, where entrepreneurs presented their human tech-related products and innovations to an audience of investors and innovators.

He told The Drum: “The human being is a naturally lazy being. So therefore, we’ll try to find things that will make its life easier. Artificial intelligence may well do that. We see automated cars, we can see a number of things, particularly in the medical field.

“In most cases these businesses want to make a difference to people’s lives, be it in the medical field or in the science field or in just the things they’re doing.

“It never ceases to surprise me where the ideas come from and how, actually, these ideas are very, very innovative and clever. That comes back to the way we educate our younger children to think in a creative way. If we can continue that pipeline we’re going to be sure of being able to keep this going.”

The human tech issue is the second magazine partnership to be announced by The Drum this week, following the news that Facebook’s top team are to be guest editors.

Chief operating officer Sheryl Sandberg, vice-president and chief creative officer of the Facebook Creative Shop Mark D’Arcy and Nicola Mendelsohn, Facebook's vice-president of EMEA, will take the reins of The Drum's July issue, debuting at Cannes Lions.

Their involvement follows The Drum magazine’s recent relaunch as a global title, with the monthly print edition now distributed in the UK, US and Asia.

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The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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