Modern Marketing

The Drum lays out its worldwide ambitions with global magazine relaunch


By The Drum Team | Staff Writer

February 22, 2017 | 4 min read

The Drum is expanding the horizons of its European and US magazines by merging them into one global issue to serve its worldwide audience through print as well as digital.

From 20 March, The Drum magazine will be published monthly, covering global trends and issues, and featuring interviews and contributions from thought leaders in marketing, creativity and technology.

global issue relaunch

global issue relaunch

As the world becomes increasingly connected, so too does the marketing services industry, with more trends and issues being shared worldwide. The Drum will explore the global issues marketers face entering the fourth industrial revolution.

The first issue will see a print run of 10,000 copies being shipped internationally and will cover the theme of globalization. The Drum's online presence already covers the Americas, Europe and APAC through dedicated homepages for each.

“The market has become a global one; trends and attitudes that shape the industry in Singapore are just as interesting to a reader in San Francisco. The Drum’s new global magazine truly reflects this, as does its editorial team, with journalists in London, New York, Glasgow, Singapore, Shanghai, Portland, and Los Angeles,” commented The Drum’s editor-in-chief, Gordon Young.

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“Although The Drum magazine will have a smaller readership than the website, the value of a physical product is immeasurable. Its publication will take on the characteristics of a live event, which allows us to drive and shape content. For example, we will be collaborating with the top management team at a global social media platform to edit our 2017 Cannes Lions edition, and the content will be distributed far beyond our printed pages, utilising social, online, and film.

“The move continues a tradition of combining print and digital. We recently collaborated with Shazam to bring to life a selection of the best music-led adverts in the magazine, and worked with IBM on an issue guest-edited by its supercomputer Watson, creating the first magazine to be edited using artificial intelligence. So at the end of the day we aim to blend this physical product with the digital world we report on,” he added.

The global transformation of The Drum magazine follows the recent music marketing issue, published to mark the Grammy Awards; a template for future issues.

“2017 will be another huge year for The Drum. Earlier this month, we published a special music marketing magazine to mark the Grammy Awards. Meanwhile in April, a Human Tech is issue being produced in collaboration with Pitch@Palace and its founder, the Duke of York,” Young continued.

“Over the last few years The Drum has won more awards than any other industry title, including Business Media Brand of the Year, Event of the Year, and Editorial Team of the Year.

“Hopefully, these developments will stand us in good stead to keep winning!”

To receive The Drum's first global issue for free, sign up here.

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