TfL unmasks sexual criminal on London's transport network in new campaign film
A new campaign designed to put an end to unwanted sexual behaviour throughout London’s public transport network has gone live today (10 March), underlining how every report of an offence can make a difference.
The initiative from Transport for London (TfL), the British Transport Police, Metropolitan Police Service and City of London Police follows on from 2015’s ‘Report it to stop it' film, which contributed to a 36% increase in arrests for sexual offences between 2014/15 and 2015/16, according to TfL.
The spot shows a businessman with his face pixelated presenting to colleagues. As he continues to talk an audio montage of women reporting sexual harassment is played, and as more speak the pixelation becomes smaller and smaller until his face is eventually revealed.
The film ends with the police entering the meeting room and taking him away, warning potential offenders that they can be caught at any time. Viewers are told that ‘Every report builds a picture, until we catch them’.
The new campaign spot will be promoted through video on demand channels, such as All4, Now TV and YouTube.
Siwan Hayward, TfL’s head of transport policing, said: “Our new ‘Report it to stop it’ film builds on our previous campaign’s success and encourages victims to come forward and report anything that makes them feel uncomfortable. No matter how insignificant they feel it may be, every report is taken extremely seriously by police and investigated so the offender can be caught and brought to justice.”