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Apple probes ‘exploding’ iPhone video

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By The Drum Team, Editorial

February 25, 2017 | 3 min read

Apple is reportedly checking claims that a US woman’s iPhone 7 Plus “exploded” and caught fire.

Apple iPhone reportedly explodes

Apple probes ‘exploding’ iPhone video.

Brianna Olivas, 18, from Tuscon, Arizona said she was sleeping with the phone nearby when her boyfriend noticed smoke and a strange noise coming from the phone, reported the BBC. Once the phone was moved out of harm’s way, the couple took a video, which has subsequently gone viral, in which the device can clearly be seem erupting with smoke.

Apple has replaced both the phone and the case that were damaged in the incident.

Brianna admitted to the BBC that she first noticed a problem with the phone, which she bought in January, the day before it caught fire. “It wouldn’t turn on so I took it into a store,” she explained. “They were able to get the phone on and ran diagnostics. They said nothing was wrong with it and everything was fine.”

But the next day she work up next to a phone that was about to explode.

“I sleep with my phone next to me. It was on the bed right next to my head. My boyfriend actually moved the phone to the dresser and went into the bathroom ,” she said.

"From the corner of his eye he saw the phone smoking and heard a squealing noise coming from it. I woke up because I heard the noise and then he started raising his voice."

The incident echoes last year’s Samsung exploding phone scandal, in which millions of Galaxy Note 7 smartphones were recalled after the device’s batteries were found to overheat and catch fire. Samsung's reputation crashed in the aftermath and the recal cost it $4bn in losses and lost sales.

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