McCann’s new role will see the agency tasked with taking on integrated strategic and creative campaigns for parent conglomerate Apeejay Surrendra, with the aim of seeing off competitors to grow market share.
McCann Manchester head of planning David Donaghue remarked: “Typhoo is an iconic brand that is baked into the fabric of British society for anyone over the age of 35. As the tea category has exploded our task is to help Typhoo reclaim share with the audience that already knows the brand as well as introducing new and younger audiences to a brand that is as much a part of British life as Marmite or Dairy Milk”.
Typhoo CEO Somnath Saha, added: "As a nation we are engrained in the art of tea drinking and passionate about one of the world’s favourite drinks. We all have our own way of making and drinking tea and working closely with our newly appointed agency McCann Manchester, we aim for our advertising campaign to celebrate this. The new creative is the first by McCann Manchester, who won against strong competition from other agencies.”
The venerable tea brand has been a household name in Britain since 1903, a heritage which McCann is keen to champion as a tool to broadening its established customer base.
In a bid to get with the times Typhoo launched its first ever digital campaign last year.