The Atlantic has unveiled its first brand campaign in over a decade featuring Michael K. Williams in his most thought-provoking role yet.
Famed for his portrayal of complex characters - including Omar in The Wire and Chalky White in Boardwalk Empire - the two and a half minute long film sees Williams play four different versions of himself as he questions ‘am I being typecast?’.
Created by Wieden & Kennedy New York, the ad tackles a variety of topical issues from race relations to the election.
Of the campaign Wieden & Kennedy creative director, Jaclyn Crowley, commented: “The Atlantic doesn’t like to pound their chest and claim they know everything. They really respect process and debate. Sometimes the best way to show something is through examples, so we presented the ides of having notable personalities confronting something they might have been surprised they struggled with.”
Sam Rose, vice president of brand and customer growth at The Atlantic revealed the company had been working on its brand strategy over the last couple of years, brining Wieden & Kennedy on board a year ago. The Atlantic is due to celebrate its 160th anniversary later this year.
The Atlantic: Am I Typecast? by Wieden + Kennedy New YorkAdded 18 February 2017
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