Halo Wars 2, the latest entry in the iconic Halo series, is being promoted in a quirky, real-life campaign called ‘War of Wits’, launching with two ads.
The campaign for the first time lands Halo characters, General Atriox and Captain Cutter, in the real world in a wonderfully monotonous scene, a used car sale and an airline battle for an armrest.
The creative for Xbox and 343 Industries was delivered by 215MCCANN and director Randy Krallman.
The films will air across the globe on owned and paid channels including UK broadcast, online and social.
Furthermore, Snapchat and YouTube bumper initiatives will bolster the launch. As part of its YouTube activity the company ran with an influencer-led command room experience that put players in the general’s seat.
Halo Wars 2; The Sale & Armrest
Chief Creative Officer: Scott Duchon
Creative Director: Neil Bruce
Senior Art Director: Alper Kologlu
Copywriter: Kyle Davis
Executive Producer: Brandon Romer
Producer: Sarah Sweeney
Director of Business Affairs: Mary Beth Barney
Business Director: Peter Goldstein
Account: Drew Porter; Kevin John; Armando Melendez
Director of Strategy: Brian Wakabayashi
Brand Strategist: Ryan Ouyoumjian