Influencers have been thrown into the deep end as commanders of UNSC space marines in a campaign promoting the return of Microsoft and 343 Industries’ Halo Wars series.
The real-time strategy game, which will launch on Xbox One and Windows 10 PC, sees players command hosts of soldiers in an extensive battlefield, a divergence from the Halo franchises’ first person shooter roots.
The campaign from Edelman’s Assembly team put influencers through an intense command centre experience, sure to benefit from their incumbent reach in addition to generating compelling and authentic content showcasing the title.
Adrian Simons, director of global windows and devices at Microsoft, said: "Halo Wars 2 Blitz Mode delivers a real-time strategy game at the speed of Halo combat. Our experience thrust influencers into the hot seat giving them ultimate command of real-world troops, and broadcast their reactions live to fans in a world first for both Xbox and Twitch.”
Bo Hellberg, executive creative director at Edelman/Assembly, added: “This project was an amazing opportunity to create a truly immersive experience, bringing the game to life and giving fans the responsibility of making decisions that determined whether real life troops lived or died in front of their very eyes.”