US Creative Work of the Week: Neil Patrick Harris kicks off 2017 with another Heineken Light ad
Neil Patrick Harris has been shilling for Heineken Light since 2014, and it looks like this year will be no different: the funnyman is slated to appear in three more ads for the brand throughout 2017 to round out its “Best Tasting Light Beer” campaign.
The first of the trio, “Hypnotize,” features Harris using a bottle of Heineken Light as proof that low-calorie beer can still have great taste. The actor then “proves” that Heineken Light also has magical powers when he uses the bottle to hypnotize the cameraman shooting the ad.
Created by Publicis New York, the spot has been voted by readers as US Creative Work of the Week.
Last year, Harris appeared in a series of ads for the brand that featured him making up facts about the lager. For example, one featured a leprechaun who becomes angry when Harris makes the false claim that Heineken Light is the “official beer of St. Patrick’s Day" - but the two are able to reconcile when they both agree that Heineken Light is the “best light beer” they’ve ever tasted.
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