Facebook Live snags Blizzard’s Heroes of the Storm eSport broadcast from ESPN

Heroes of the Storm

As one of the leading eSports games developers in the world, with the likes of World of Warcraft, Hearthstone and Overwatch to its name, Blizzard’s decision to use Facebook Live as the platform to stream one of more obscure titles hints that there could be more to come from the social network in the gaming sector.

The studio’s annual eSport competition for multiplayer online battle game Heroes of the Storm, called Heroes of the Dorm, will stream on the platform, tasking US and Canadian college teams compete for the chance to win free tuition.

Having previously been broadcast on ESPN for two years, the content will now stream live from the Heroes of the Storm Facebook page (which has just shy of two million followers).

Mike Morhaime, chief executive and cofounder of Blizzard Entertainment, said: “Heroes of the Dorm has featured some of the most dramatic college eSports action of the past two years, and with more prizes for more teams up for grabs this year, we’re looking forward to a whole new level of competition.

“We’re also excited to be working with Facebook this year to bring more live Heroes of the Dorm play to more viewers around the world than ever before.”

Competitors can enter now, the group stages will kick off 15 February.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

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