Business on the Move: Telegraph, Kellogg’s, Benefit Cosmetics

The Telegraph's free app launched last year

Telegraph Media Group has appointed digital marketing agency Fetch to aid with the publisher’s digital strategy across its business, with a focus on travel, commerce and events, as well as its newly launched subscription service, Telegraph Premium.

This work was previously done by a host of different agencies. Fetch was initially appointed by The Telegraph to launch its free mobile app in October 2016.

Benefit Cosmetics has appointed We Are Social as its digital and social agency for Benefit UK and Ireland. The agency will lead the creative digital strategy for the brand, working on a number of high profile product launches and an innovative new influencer programme.

Kellogg’s renamed Leo Burnett Chicago to work on its Special K advertising after losing the account to J. Walter Thompson in 2015. Leo Burnett has been the company’s lead agency for over 65 years, having first earned it in 1950.

Marie Curie has chosen Curated Digital, a London-based digital marketing agency, to help increase its online presence through a three-month digital PR campaign, leading up to its fundraising activity The Great Daffodil Appeal.

The Economist Events has appointed integrated marketing and communications firm, BackBay Communications, as its PR agency for its upcoming Finance Disrupted conference. The mandate includes raising awareness of the event and its speakers and includes pre-event digital communications, a Q&A website, as well as social media and media relations support at the event. BackBay has previously supported The Economist with events in the U.S.

The Royal National Lifeboat Institution (RNLI) has appointed Krow and Teneo Blue Rubicon to work on the strategic and creative direction of the charity’s national water safety campaign, Respect the Water, from 2017 onwards following a robust tender process. The two agencies jointly pitched for the work.

ColArt, the art materials manufacturer, has appointed TMW to handle digital content creation for its Winsor & Newton brand. TMW landed the account after a pitch against the incumbent agency The Big Group and has been briefed to reinforce product quality for Winsor & Newton’s core lines.

Thomas Sanderson has chosen digital media agency Tug as its lead digital media agency. The remit includes overall digital strategy, but focuses on digital acquisition through PPC, display and SEO. Alongside strategic planning, Tug will be aiding Thomas Sanderson’s digital activity through targeted display awareness, smarter paid search tactics and data driven targeting and messaging.

GVC Holdings PLC has handed its six figure below the line business to comms start-up Talker Tailor Trouble Maker following a competitive pitch. The creative comms shop, owned by freuds alumni and co-founders Gary Wheeldon and Steve Strickland will help shift perception of the FTSE 250 business through disruptive campaigns, stunts and PR clichés, the co-founders said.

Shapeez, the US-based bra brand, has appointed Access Emanate to help it break into the UK market.

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