Donald Trump called out on Snapchat over climate change stance
Donald Trump’s stance as a figurehead for climate change deniers has seen him become a target for environmentalists on Snapchat after the Sierra Club purchased a geofilter which reads ‘climate change is not a hoax but Trump is’.
Viewable by people attending last night’s presidential debate, the filter draws attention to the Republican’s belief that manmade pollutants are driving a shift in the global climate.
The campaign was drawn up in partnership with marketing agency Revolution Messaging to increase awareness of environmental issues during the presidential debates, an area which both candidates have largely ignored.
It is also hoped to rouse millennials into hitting the voting booth to oppose Trump come 8 November.