Bauer Media appoints Christian Baesler as digital MD to spearhead expansion following Sam Jones’ departure
Bauer Media has appointed Christian Baesler as managing director of Bauer Xcel Media, the group’s digital arm, to oversee its operations in the UK and US following the departure of Sam Jones last week.
Bauer Media's Christian Baesler
Baesler joins from New York where he was president of Bauer’s digital business for the US.
He began his career with Bauer at the group’s headquarters in Hamburg, and after four years was relocated to New York to create Bauer Xcel Media, focusing entirely on growing its online brands and expanding its digital portfolio.
During his tenure at Xcel, he has grown the US operation into a team of more than 70 across editorial, technology, marketing and product management.
He will take up the new post with immediate effect, and will split his time between the UK and US.
Commenting on the appointment, Paul Keenan chief executive UK & Nordics said: “Christian brings a wealth of experience to further unlock Bauer’s ambition to globally scale strategies, innovative data-driven products and monetisation opportunities”.
Baesler said, “I’m thrilled to be leading Bauer UK’s rapid digital expansion across its portfolio of more than 100 incredible, market leading brands. I look forward to working with our highly talented teams on significantly expanding our reach and unlocking even more value for our premium advertising partners.”