Creative Work of the Week: Minima Advertising People succeed in changing the 'dark image' of tattoos
Minima Advertising People has triumphed once again to win the Creative Work of the Week accolade, this time for its Tattoo.Pl brand identity.
Charged with changing the dark image of tattoos, Minima came up with a new communication strategy and visual identity directing attention to the artistic meaning of individual tattoos, accentuate by the strapline ‘show you’re not afraid’.
Thanks to minimalist styling, the brand identity brings the beauty of tattoo designs to the fore, whilst achieving standout from how other tattoo studios are advertised.
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