Ad of the Day: The Milk Tray Man returns

The Milk Tray Man is back

Cadbury's Milk Tray Man returns to TV screens this weekend after an arduous search to find the latest incarnation of the famous brand ambassador.

Fireman Patrick McBride was chosen from over 20,000 applicants back in February to take on the mantle thanks to his background in modelling and TV, as well as a 14-year stint with Cheshire Fire and Rescue.

Created by Fallon London, the ad sees McBride tackle the Altai Mountains over the Mongolian Steppes to deliver the chocolates “all because the lady loves Milk Tray”.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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