Russell Athletic, Barkley create digital series around high school football uniting a Native American tribe
Russell Athletic and Barkley have come together to create a six-part series, one of which highlights how a team made up of Native American teenagers bring unity and pride to the Lummi Nation in Northwest Washington state.
Under the leadership of their coach, who is former NFL wide receiver Jim Sandusky, football transcends “beyond its 8-person team. It represents the hope of the entire 5,000-member tribe.”
"Russell Athletic is telling the untold stories of team beyond the Friday night lights," said Berk Wasserman, Barkley creative director, in a statement. "High school football is bigger than a win or loss, even if it’s in state championship. For Lummi Nation, football has become an unexpected tradition to bring their people together.”
The series from Russell Athletic’s #SettleYourScore campaign follows six different high school football teams through their trials and tribulations during the season after losing their state championships by a touchdown or less. The series, according to Russell, looks at how the communities are coming together around the teams and rallying around the game of football.
Credits
Russell Athletic
SVP of Marketing - Matt Murphy
Director of Marketing - Taylor Vernier
Sports Marketing Manager - Laura McCaslin
Barkley
Executive Creative Director - Jason Elm
VP / Creative Director - Brad Jungles
VP / Creative Director - Berk Wasserman
Group Strategy Director - Chris Cardetti
VP / Executive Producer - Susan Neuman
Senior Producer - Melany Esfeld
Associate Producer - Jasmine Henry
Art Director - Matt Slider
Senior Copywriter: Bryce Richardson
Senior Art Director: Graham Greene
SVP Group Account Leader - Bryan Herrman
Account Supervisor - John Dobson
Account Manager - Alex Belot
Designer - Jen Beck
Content Producer - Sammy Greenberg
Content Strategist: Chris Mason
Associate Media Design Leader - Rachel Stelmach
Supervising Media Design - Jordan Stephens
Production
Director, D.O.P: Ben Jacks
Editor: Patrick NG
Field Producer: Noam Harary
First AC: Rachel Batashvili
Vox Creative
Creative Director: Cristina Cerullo
Head of Production: Greg T. Gordon
Creative Producer: Lauren Brady
Campaign Producer: Tina Braz