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The Future of Content Marketing - Everything You Need to Know

The Drum has launched episode six of Everything You Need to Know – About Content Marketing, in association with PulsePoint, a video series designed to give marketers all the essential information they need about this hot industry topic in an under-three-minute video.

It is the second series of Everything You Need to Know, developed by The Drum to provide marketers with an easy into to the latest technologies, techniques and thinking in the industry.

The sixth and final episode outlines everything marketers need to know about the future of content marketing.

It discusses how technologies such as virtual reality will play a role in how content marketing develops.

And it looks at how advances in martech and adtech allowing advertisers to reach the right audiences with the right message and at the right time with ever-increasing certainty will fuel content marketing’s future.

EYNTK ‘s aim is to provide marketers with a way to find out everything you need to know about each crucial subject in one short film, something they can watch in the back of a taxi on the way to their next crucial meeting on the subject.

Everything You Need to Know is not designed to be the last definitive word on each subject. Instead, each film is intended to provide the essential information needed to fully understand each area.

The entire EYNTK series will be hosted at a dedicated hub here.

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Justin Pearse

Managing Director of The Drum's content marketing agency The Drum Works and member of BIMA's executive committee. Former editor of New Media Age.

All by Justin