Amazon Echo is convincing users to not only shop more but spend more

Amazon Echo

Amazon’s artificial intelligence speakers are already yielding tangible ecommerce results, according to the latest figures which show that owners of the Echo device are spending on average 10 per cent more than they did prior to owning it.

Amazon Echo will be available in Europe later this month (28 September) and sees the online retailer accelerate its efforts to become the primary touchpoint for commerce.

It was released in the US in June last year and during its first 15 months on the market has successfully encouraged owners to spend more and shop more frequently, according to Amazon.

The latest figures from Amazon show that Echo owners shop on its site six per cent more than they did before owning one and that they spend 10 per cent more money compared to before.

The results suggest that Echo owners will become some of the most valuable customers to Amazon by repeatedly returning to the marketplace and making higher average order values, driving up incremental sales gains for the company.

Amazon will look to encourage more brands to come on board by pitching Echo to them as a touchpoint that can spur a new generation of bespoke concierge services. Its potential alone was enough to convince the Guardian, Sky Sports, Just-Eat and several more brands to jump on the Echo beta trial but the strong results will likely nudge even more to get on board early.

Based on the speed at which Echo’s eco-system of services has spread Amazon is predicting that it could sell as many as 10 million speakers by the end of next year.

Tony Connelly

I cover media, marketing and sponsorship news within the sports industry. This includes breaking news as well as writing feature pieces with insights from experts in the sports marketing world.

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