Facebook Offer reworked to deliver better mobile experience
Facebook announced today the discount and promotion-based 'Facebook Offers' page has been reworked to offer a better mobile experience - making it easier for advertisers to share discounts and promotions where people often are - on their mobile devices.
Going forward, mobile advertisers can decide how long their offers run, which users see them, where they redeem them and more. Users can now claim and keep track of offers through Facebook, and redeem them across devices or in-store. The new format makes it easier for businesses to create two types of offers—online and in-store—and they can share offers on Facebook in two ways, in an offers ad or in a page post.
Additionally, it aims to offer ads that appear in news feed on the Facebook mobile app and website will now be more readily accessible the right audiences with more creative ad formats. For online offers, advertisers can optimize the delivery of their ads to those most likely to make a purchase on their site. Advertisers will be able to see how many offers have been claimed in ads reporting.
With unique offer codes, Facebook Offers will also allow advertisers to seamlessly provide unique offer codes to each individual, preventing the offer from being distributed to users on a larger scale.
Further, online offer ads are available right away while in-store ad flow will roll out to ads interfaces within the coming weeks.