Creative Work of the Week: White Bear Studio creates 'vibrant' brand image for Hot Chiu
White Bear Studio’s ‘unforgettable and vibrant’ brand for Hot Chiu has scooped this week’s Creative Work of the Week.
Challenged with creating something that could evoke the energy of traditional Asia but appeal to a more contemporary Western audience, White Bear took design inspiration from Asian heritage.
In researching the project, the design studio discovered each Asian country has its own national dragon and as each flavour of the of the range is based on the great tastes of China, Japan and Thailand this concept married suitably with the brand story.
Crafted like the products themselves, every part of the design was hand-drawn with overlaying colours representing the three strong and differing flavours.
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