Beano Studios appoints House PR to relaunch brand into the digital space
Beano, the famous UK children’s comic brand, has appointed House PR to lead and activate the PR strategy for its relaunch as a children’s entertainment network this autumn.
Beano Studios will create, curate and deliver entertainment for kids across multiple touchpoints, including TV, digital content, consumer products and theatrical projects as well as the much-loved comic and annual.
At the heart of the relaunch is a completely new digital experience for 7 to 10 year olds, bringing together a variety of great kids’ entertainment under one roof across iOS and Android apps and beano.com, as well as YouTube and Popjam. From new and original shows and experiences to content from around the web, the network will host videos, listicles, competitions and mini-games. The launch of the website will be accompanied by a refresh of the printed comic and Beano Annual, as well as a new range of exciting consumer products.
House PR will be handling all communications for the B2B and consumer launches.
Iain Sawbridge, chief marketing officer of Beano, said: “We are delighted to be working with House PR on this exciting new project. House PR’s wealth of experience with big brands in the digital and entertainment space and their great sense of humour makes them a great fit for us.”
Ginny Paton, managing director of House PR, said: “Beano is a very well known, much loved and trusted brand for kids and grown-ups alike. We’re hugely excited to be part of the brand’s re-imagination and a part of creating a new digital experience for kids. This project really gives us the chance to be fun and mischievous; reflecting the brand’s values and messaging.”
The initial launch will be followed by a radically re-imagined CGI TV series for Dennis & Gnasher, with more broadcast and theatrical plans to follow.
House PR is a creative consumer PR agency in London, with clients including Empire Cinemas, William Grant and Sons and OpenTable.
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