Creative Work of the Week: Freederm's tagline 'there’s nothing like feeling free' comes to life with bright and colourful animation
Skincare brand Freederm has won over The Drum readers with its new series of fun and colourful TV commercials, created by Bray Leino.
Teaming up with Not to Scale Amsterdam and directors Hello Savants, Bray Leino has tackled Freederm’s brief to take the audience through a bright and colourful world by focusing on simple shapes, linear forms and graphic elements, bringing freedom and wild imagination to life.
Inspired by Freederm’s tagline ‘there’s nothing like feeling free,’ Hello Savants applied free-forming transitions throughout the animation to create a number of visual surprises including an ice cream that becomes a comet and a cannonball that becomes a leaf.
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